How To Market Your Products And Services
How To Market Your Products And Services
Blog Article
When my printer isn't talking to my computer and I go online to get help, I don't want to be bombarded with buzzwords that make me think I have entered a foreign language site. Terms like enterprise, VPN...VP WHAT?!? I'm not looking for a "flux capacitor" for my Delorean Time Machine; I just want my office's computers and printers to work.
But from clients' standpoints the "I install and new server and set up a new VPN system for you" is roughly as useful as a barber shop on the steps of the guillotine. Clients are seeking business solutions to improve those indicators that show up in boardrooms.
I learned this from Lisa Sasevich who taught me so much about selling authentically. Selling is scary - it forces you to really step out of your comfort zone. The fact is that when you're out there and people are learning from you and enjoying you, some are going to want more of you - be managed it services or products you have to offer. You can "sell" more effortlessly when you make it easy for them to see and take the next step.
When you're an entrepreneur it's not your tech support I.T expertise like your business degree that people care about as much as the story of how you got to where you are today. The truth is often our passion for wanting to help others is rooted in something very personal to us, so it's incredibly important to share that reason why. I've also realized that it's okay to share our mistakes - they are an important part of our truth so don't be afraid of sharing them. It's from our mistakes that we are much better teachers.
How many customers does this leave unhappy. Even one is too many. By all means have your tech team help out with internal Managed I.T support uttah. issues, but only after all customer facing issues have been resolved. In the meantime an outsourced support team can do the grunt work for the rest of your staff.
AND THEN, from a free one-time, complimentary issue of an opportunity magazine mailed to me, (or current resident), I found something that changed it all for me, and how I viewed the online business industry.
I formatted the drive, wiping everything off of it, went to the "backup" utility that appears when the C-Drive Icon is right clicked, and hit ENTER. The entire C-Drive copied itself on my external drive just as if it were a memory stick. It took 5 mins to set up, and was there the whole time. DUH. Report this page